We have often seen brands redesigning their websites after some
time these days. The main objective is not just to give profits to a websitedesign company, but equip your website to attain a solid foothold in the
world of digital marketing.
Every great digital marketing campaign begins with a beautiful and
effective website design. Often some businesses fail to realize the importance
of the website design and lag behind in various areas due to lack of modern day
designing.
Let us discuss the importance of designing from digital marketing
perspective and how it affects the business both on the face and the back end
of the process. Some areas that experience positive changes with a well
designed website are:
- SEO- Search Engine Optimisation
SEO is one of the
primary reasons why a website needs to be redesigned time and again and match
the ongoing trends in the market. A good design can help in uplifting the
website in the search results whilst improving its ranking.
Thanks to google’s Panda and Penguin updates the keyword spamming and
content duplicacy has been curbed. Hence, a clean outlook can accommodate
right content and deliver unmatched functionality on the whole.
- CRO- Conversion Rate Optimisation
Businesses must have
an outlook that compliments their business. Say, if you’re selling passes for a
grand event on your website and the visitor is welcomed with a dull interface
with stock looking images, then the visitor will be hesitant in spending a
large sum of money on the money on the website. Such instances also create
perceptions that the website might be a fake and thus result in poor conversion
rate optimization.
Therefore, web designing can have a significant impact on the digital
marketing strategy of a business. You must keep in mind all the other factors
like UX, Analytics, Branding, Pay Per Click Strategy and more in order to have
the perfect campaign for your business. It can be a hectic process initially but
it brings many long term benefits for the business as a whole.
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