SEO is widely being promoted as dead, these days. However,
reality is the other way round! SEO is
not dead; instead, it is more sophisticated than ever!
With the search engine algorithm updates, old link building
tactics, poor quality content, and bad design have become factors of
penalization for businesses following these in the past years.
Experts of SEO firm
have come up with successful strategies that will help shape your business
success in the year ahead. Following are few of those SEO trends:
Three SEO pillars honed to drive profit
Three core components of SEO; links, content, and social
media are few profit-generating actions put into by experts in 2014.
These all components have a great impact on ranking of a
website in Search Engine Results Pages. High quality understandable content
focused on audience's needs is to be published. Social media is a medium to
reach mass audience and widespread word of mouth of business and lastly, links
brings a trustworthy factor amongst audiences.
Content marketing-Top marketing buzzword!
Content marketing has gained immense popularity these days
due to the benefits associated with it that is effectively targeting audience,
improve results, better performance.
With Google's Hummingbird updates, ranking of website on SERP
have become harder. This has brought responsive design and mobile content
strategy into picture.
With the increasing use of smartphones, need to make site
design responsive ensure that site looks good on diverse range of mobile
devices. Likewise, mobile content strategy targets mobile users and provide
them relevant content that meet their needs.
Build brand instead of building links
Brand building is essential these days, if wanting better SEO
results. With the launch of Google Authorship, website containing author
profiles are likely performing better search results than before.
Social media to spread good word of mouth
Social media is playing an integral role with SEO. With the
strong and effective social media marketing strategies, search rankings likely
gets improved of website following this trend.
The aforementioned points make the fact quite clear that
there is need go with the pace of changes being made in SEO in order to be
ahead from competitors.
So, identifying your company's needs, and focus on the
changing aspects that will bring your brand closer to your audience.
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